DBF Tv show is a 30 – 45 minute per-recorded television show that is driven by a carefully selected set of personalities that are either affected by counterfeits or contributing to the effects of counterfeits on society. Aims of the Show The entire show is dedicated to fighting counterfeits and promoting Intellectual Property Rights by;
- Sensitizing the consumer about the hidden but enormous cost of fake goods and services on society.
- Encouraging counterfeiters to consider starting their own brands so as to benefit from intellectual Property laws.
- Holding regulators/enforcers accountable for the prevalence of counterfeit goods and services on the market.
- Giving brand owners an opportunity to assure their consumers of the safety and technological measures put in place to ensure that only genuine products/services make it to the market.